Research Task 7 : Target Audience

 The target audience for your music magazine and accompanying website is described as "A primarily 16–25 year old middle and up market audience of style-conscious people"

Your next research task is to conduct Target Audience Research And Analysis.

The media industry is highly competitive and all media texts are created with a target audience in mind.

If there isn’t an audience for your style magazine then it won’t be successful as a commercial media text. 

• Your magazine has to make money. If it is to make money, people will need to want to buy it.
• If you are to attract advertisers to your website, people need to visit it.

Research and Analysis

Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them.

Research is the process of finding information, while analysis is the process of evaluating and interpreting that information to make informed decisions.

TASK

Start by identifying a range of people from within your target audience profile.

These people must have an interest in aspects of style and must be a mix of ages (16-25) and a mix of genders.

I suggest at least 10 people. 

You need to find out what these typical members of your target audience would want to see in a new style magazine.

This could be done through interviews, questionnaires, feedback via social media channels, etc.

Questions could cover things such as, in no particular order:

• Do they buy magazines? If so, which and why? If not, why not?
• Do they visit magazine websites? If so, which and why? If not, why not?
• What aspects of 'style' are they most interested in?
• If a news lifestyle magazine aimed at 16-25 year olds was being published, what would they want to see in it?
• What would make them want to buy it and/or visit its website?
• How much would they be prepared to pay for a magazine?
• Are there any things that would encourage them to buy the first edition of a new style magazine?

The list above is not exhaustive - you may be able to think of other things that you would want to ask to find out further information.

After conducting your research, create a post titled:

Research Task 7 : Target Audience 

In this post, explain what you did in relation to finding out about your target audience (research) and what you learned as a result of this (analysis).

Your post could include results from questionnaires, interview questions and sample responses, etc.

Online Survey Tools

Several free online survey tools are available, offering various features and capabilities. SurveyMonkey, SurveySparrow, Typeform, Jotform, Google Forms, Microsoft Forms, SurveyPlanet, and LimeSurvey are among the popular options. 

Here's a more detailed look at some of the top free tools:

• SurveyMonkey:

  Offers a free plan with basic features like survey creation, distribution, and analysis. It includes a drag-and-drop builder, AI-powered guidance, and templates. 
• Typeform:

  Known for its engaging and interactive survey experience, Typeform allows you to create visually appealing surveys and capture diverse data. 
Jotform:
Provides a drag-and-drop survey builder with various question types and templates. Jotform also offers real-time reporting and data analysis. 
Google Forms:
A simple and user-friendly option, Google Forms is part of the Google Workspace suite and is ideal for quick survey creation and data collection. 
Microsoft Forms:
Similar to Google Forms, Microsoft Forms is part of the Microsoft 365 ecosystem and offers basic survey, quiz, and poll creation capabilities. 
SurveySparrow:
Offers a free plan with unlimited surveys, questions, and responses. SurveySparrow also provides AI-powered survey creation and analysis. 
SurveyPlanet:
Another free tool offering unlimited surveys, questions, and responses, SurveyPlanet includes question templates and AI-powered survey design. 
LimeSurvey:
A simple and quick survey tool, LimeSurvey is suitable for students, professionals, and businesses seeking to gather insights.